The Art of Influence – How Producers Shape Our Dietary Choices
David Janitzek
2026-03-25
8 min. read
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Every year, there is a growing interest from society in a healthy lifestyle and suitable nutrition. Consequently, new products that are widely perceived as healthy, such as high-protein, low-fat, and sugar-free products, are constantly appearing on store shelves. The packaging often states that they are healthy, light, or low-calorie. Although this is sometimes true, unfortunately, in many cases it is only a marketing ploy used by manufacturers to boost sales, which also applies to children's food. This practice has been termed leanwashing.
Leanwashing
In recent years, it has been seen primarily in the context of products generally considered to be healthy. However, it appears to be a much broader topic. Leanwashing-related marketing activities consist mainly of manipulating labels to make it appear as if products are generally healthy, containing less fat, sugar, and less fat in order to increase sales. In recent decades, leanwashing has mainly been seen in terms of products that are generally considered healthy. It has become a much wider topic. It turns out that it is a much larger topic. The marketing activities associated with lean washing mainly consist of manipulation of labels in such a way that it appears that products are commonly healthy, contain less fat and less sugar, rather than a few calories. In fact, in recent years it has also been observed that slogans like , , organic healthy products or ecological weight reduction have always occurred.
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