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The art of manipulation how producers influence our food choices
Table of Contents
1. The impact of advertising on food choices
However, the ability to think critically and to authenticate consumers as promoted products, e.g. by reading advertisements, makes the user bombarded with a huge amount of information. On the one hand, through marketing, consumers are aware of the diversity of offers available on the market and can decide for themselves which product is best suited to them. In order to take advantage of all-encompassing advertising, however, critical thinking skills must be developed and the consumer's self-awareness to verify the products they are promoting, for example by reading the advertisements.2. Who's most likely to be influenced by advertising?
They are encouraged mainly by catchy melodic lines and color images. Mainly because they have a big impact on the purchases made by parents and often even decide for themselves what is in the shopping basket. Interestingly, content directed at this group is much louder than those directed to other users (B. It turns out that women are much more susceptible to advertising influences. The group to which advertising media have the greatest impact are those who see up to 40,000 ads a year.3. The dangers of food advertising
It is also worth noting that the people featured in the marketing content are usually very thin and attractive, which may lead consumers to believe that such products are not a threat to their appearance. Maximyk, A. Food waste and waste generation are also important aspects. One of the procedures often used by shops and manufacturers is to introduce discounts for the purchase of so-called big bags.4. If you want to know what's going on, you're going to have to do something about it
However, it is important for marketers to remember that this type of advertising must be equally creative, engaging, and stimulating to consumers. Promoting healthy food has a direct impact primarily on adults, but also because children's food preferences are shaped, among other things. By observing the environment closely, it also indirectly affects children's future food choices. It motivates manufacturers to improve existing products and create new ones, which is also beneficial for consumers. It would also reduce healthcare costs.
